The 2026 AFL Trade Period is heating up with a major roster shake-up. Brisbane Lions Academy graduate Keidean Coleman has officially informed his club that he wants to be traded to the Essendon Bombers.
The decision follows a crucial meeting between Coleman and new Essendon coach Mark McVeigh over the past 24 hours. While several clubs—including Collingwood, Richmond, and the Western Bulldogs—expressed interest in the silky half-back, the Bombers have quickly emerged as the frontrunner.
Why Coleman Wants Out
Coleman’s time at Brisbane has been heavily impacted by adversity. After showcasing his game-changing abilities during a stellar 2023 finals series, disaster struck in the opening game of 2024 when he ruptured his ACL.
Ongoing physical setbacks across the past two seasons ultimately hindered his consistency, preventing him from locking down a regular spot and missing out on premiership success with the Lions. Contracted until he hits unrestricted free agency next year, the 26-year-old is now looking for a fresh start under McVeigh's leadership.
What It Takes to Get a Deal Done
Brisbane is expected to play hardball. The Lions hold a strong stance on the playmaker, with rival clubs predicting they will demand a top-20 selection to part ways with him.
Fortunately for Essendon, the club is well-armed at the draft table. The Bombers currently hold picks No.17, 21, and 27, alongside their prized No.1 selection for this year. These assets give list managers plenty of flexibility to construct a competitive trade offer that satisfies Brisbane's demands.
Essendon's New Era
Securing Coleman would mark another massive coup for Essendon as they aggressively reshape their list. The Bombers have already landed Geelong midfielder Jack Bowes earlier in the trade period, signaling an aggressive push up the ladder under their new coaching regime.
With negotiations just beginning, all eyes will be on how Brisbane and Essendon orchestrate a deal before the trade deadline closes.
